Meet the Staff

Experience the charm of Johnson City through the warm hospitality of our dedicated staff. Whether you’re exploring local attractions, seeking recommendations, or simply enjoying your stay, our team is committed to making your visit memorable and comfortable. Discover the heart of the Mountain South with the help of our friendly and knowledgeable staff!

Brenda Whitson

Brenda Whitson

Executive Director


Brenda handles all the top-level administrative activities. If you have a question about visitor data, budget, development, or need a good media quote, she’s the person to talk to. 

Amy Blaine

Amy Blaine

Director of Finance & Operations


If you have a question about financial activities, invoices, or payments, Amy is the one with the checkbook. She can also help with any big-picture questions about our operations.

Alec Castro

Alec Castro

Director of Sales & Public Relations


Alec works with meeting planners, motorcycle groups, and the media. Need assistance in bringing a group to Johnson City? Looking for story inspiration or photography? He is your contact for group planning support and communications.

Kaitlyn Ricker

Kaitlyn Ricker

Director of Sports Development


Kaitlyn is responsible for the development and implementation of sporting events in Johnson City. She is the logistics expert for organizers/owners of sporting events, big or small, with the goal of furthering our economic development strategy. Contact Kaitlyn for all of your tournament planning needs!

James Mauney

James Mauney

Sports Sales Manager


James is all about finding that next exciting piece of sports business to showcase in Johnson City. Our landscape is ever growing and changing and the sports event culture we are cultivating must reflect this. He’s your go-to guy for new potential sporting event ideas!

Kelly Johnson

Kelly Johnson

Visitor Center Manager


Kelly oversees the Visitor Center, events calendar, and Retire Tennessee program for Johnson City. She’s your point of contact if you have any questions about an upcoming trip or move to Johnson City.  She’s also your contact for any submissions to the events calendar.

Tosha Yoder

Tosha Yoder

Event Coordinator & Meet the Mountains Festival Director


Anything Meet the Mountains Festival is in Tosha’s wheelhouse. She also oversees and supports other events in the community as needed. 

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Jessica Sanders

Creative Content Coordinator


Jessica oversees the creative content for Visit Johnson City, Southern Dozen, and Meet the Mountains. Remember to tag us for a chance to be featured on our social media pages!

Explore JC

Do Johnson City your way by experiencing the thrill of Tannery Knobs Mountain Bike Park or slow it down with the family on the Tweetsie Trail. Venture out at night to the Windsor Speakeasy or dance your way to the stage at a local bar, Down Home. Make memories around the dinner table at Label, one of our most popular restaurants in town or grab a quick bite to eat at a beloved local drive-thru, Pal’s Sudden Service. Whatever the mood is, Johnson City makes it happen. Go all out!


Learn more about local events, traditions, and everything Johnson City has to offer!

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